Positioning
1 creator use or recommend it
Classic marketing and strategy book by Al Ries and Jack Trout about how to position a product or brand in the minds of consumers.
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How Positioning compares
1 creator weighed in
Seven Powers
Different focus
business competitive advantage book
Aaron says read both: Positioning covers what Seven Powers leaves out on market positioning strategy.
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1 creator
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1 creator
Aaron says read both: Positioning covers what Seven Powers leaves out on market positioning strategy.
"Nobody reads Positioning and then they up their whole market positioning strategy. You want to read seven powers, you want to read positioning."
Paired with Seven Powers as essential companion reads; described as something Seven Powers doesn't fully cover
What creators say
"Nobody reads Positioning and then they up their whole market positioning strategy. You want to read seven powers, you want to read positioning."
More from Aaron Levie →
"Aaron Levy listed off four books. The first book that he said was a book called Positioning by Al Ries and Jack Trout. Tim Ferriss — that's like one of the only three books that he always says just read this one."
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