Kickstarter method

technique

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Last discussed Sep 7, 2026

A business launch approach where you sell a product or service before it exists to validate demand and fund production, inspired by the crowdfunding platform.

Recently discussed in

How to make your first $1,000 online

Ali Abdaal · Sep 7, 2026

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What creators say

Ali Abdaal

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Used for: Validating a digital product idea and generating revenue before building the product Praised: Eliminates the risk of building something nobody wants; gives a concrete dead... vs: Contrasted with building a product first and then trying to sell it; also con...

"For mission number two, we are applying the Kickstarter method and we are selling a product for $9. Crucially, we are not yet building the product. We are just trying to get one person to pay us $9 as a pre-order for a product that we have not yet..."

How to make your first $1,000 online · ▶ 8:03 · Sep 7, 2026