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IMA (I am 8) longevity product
A daily supplement drink created by David Beckham that combines multiple vitamins and nutrients into one simple powder that mixes with water.
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"I want it simple. I don't want to be taking seventeen to twenty tablets every single morning. I want to put it in one drink and I want to put it in water and I'll mix it up and I want to take it and I want it easy."
Attribution: David Beckham repeatedly discusses IMA as his own creation, mentions working with Danny Jung on it, and describes the design philosophy behind it