HYROX

"Hyrox became that new thing... What I loved about it was it kind of tapped into many aspects of fitness, you know, like the agility aspect, burpee broad jumps... strength and power on the sled pushes and pulls... different kinds of aerobic work, s..."

"I think we're sort of laying this world that we've built into apparel, into sponsorships, into partnership deals, into bigger events like a marathon, like a Hyrox event."

The Game w/ Alex Hormozi

mentioned

"Alex Becker had a very large kind of information business and then he basically shut it all down and started Hyros and then Hyros became a much more valuable business."

"These days, we're practicing for Hyrox. We did a little bit of a sled push and some squat and some running."

Greg Isenberg

mentioned

"HYROX, which is a global indoor fitness competition combining 8 km of running split into 1 km segments with eight different functional workout stations. It's basically like the new CrossFit."