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Hooked

Hooked

media
Last discussed Sep 8, 2026

Hooked: How to Build Habit-Forming Products is a book by Nir Eyal that outlines a framework for creating products that build user habits and increase stickiness.

What creators say

Lewis Howes
mentioned
vs: Mentioned as Nir Eyal's earlier book preceding Beyond Belief

"I think the previous book was called Hooked, I think it was. Yes, that is the one. Yeah. About distractions."

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