Hail Mary approach
Rob Snyder's technique of asking prospects whether anything on their to-do list is something they would pay you to do right now.
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"That's also an opportunity to what I call throw the Hail Mary, which is: is there anything on your to-do list that you would pay me to do right now?... I've actually seen quite a few startups totally pivot and take off from the Hail Mary."
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