Grand Theft Auto

This Week in Startups

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"You're playing Grand Theft Auto and you're wondering, does the non-player character in Grand Theft Auto know that they are in a video game or not?"

Shaan Puri

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"We go from Pong which is like two lines and a dot on a screen to where we have video games today that's like a 30 40 year period — Grand Theft Auto type of stuff."

John Coogan

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"Grand Theft Auto 6 is coming out. I want you to pre-order it, get it installed, and open it up and do the little config."

Tom Bilyeu

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"People are estimating that between the marketing and the building out of Grand Theft Auto 6, that was $2 billion."

"An analogy I've been using with my friends recently is if you were playing GTA, would you ever go put your character down and watch TV for 4 hours? No, you would not do that ever. And I think that for us entrepreneurship is that game."

"I think Grand Theft Auto 6 will be perhaps the last major real-world video game that's still really developed in that legacy era of traditional computer graphics tooling. I think Grand Theft Auto 7 will much more likely be like a world model-based..."

"Suppose that you're trying to play some kind of video game like Grand Theft Auto. A lot of people are still playing that game. When you play the game, you see cars and virtual roads and buildings and so forth, and you see a steering wheel, and you..."

Joe Rogan

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"Maybe it just puts you in a simulation where you're allowed to do like Grand Theft Auto, but in real life."

"Grand Theft Auto is the most successful media property of all time. I think in terms of the value of the IP, most people believe it's the most valuable entertainment IP ever created."