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General Magic

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Last discussed Oct 19, 2026

A documentary about the failed Silicon Valley company that tried to create smartphone-like technology in the 1990s

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Susan Kare
mentioned
Used for: Logo design and UI metaphor design for a personal communicator platform vs: More literal desktop metaphor than Macintosh — hallways with doors, jars of t...

"I worked on a project for General Magic. I did the logo. And we had a different kind of desktop metaphor that was a little more literal — hallways with doors."

Susan Kare: Designing Icons & Graphics For the Original Mac · ▶ 31:01 · Aug 14, 2026
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Tony Fadell
mentioned
Used for: Early smartphone development with virtual keyboards and touchscreens Praised: Pioneering work on mobile interfaces vs: Made the iPhone 15 years too early

"I had been doing virtual keyboards for a while since General Magic in the 90s and I knew what handwriting was and keyboards were like on these touchscreens."

Tony Fadell: How to build real taste (and why AI makes it... · ▶ 4:07 · Jun 7, 2026
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startup history mobile design documentary tech company innovation silicon valley logo

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