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Doritos

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Popular brand of flavored tortilla chips owned by Frito-Lay.

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Anthropic's Super Bowl Ad

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Anthropic's Super Bowl Ad mentioned
"Doritos pay 8 million bucks cuz it sells a bunch of Doritos. It's a good investment."
From: Anthropic's Super Bowl Ad: Who Won & Lost? | Sierra Hits $150M ARR: Is Customer Support Too Crowded? • ▶ 1:08:44 • Feb 2026

Attribution: Used as example of effective Super Bowl advertising, but speaker attribution unclear