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David Protein Bar
A high-protein bar containing 28g of protein and only 150 calories, marketed as having zero grams of sugar.
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"By eating a David bar, I'm able to get 28 grams of protein in the calories of a snack, which makes it very easy for me to meet my protein goals of 1 gram of protein per pound of body weight per day"
From:
How to Overcome Addiction to Substances or Behaviors | Dr. Keith Humphreys
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▶ 18:46
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Jan 2026
Attribution: This is clearly a sponsored ad read where Huberman describes his personal use of the product
"David makes a protein bar unlike any other. It has 28 grams of protein, only 150 calories, and 0g of sugar. By eating a David bar, I'm able to get 28 grams of protein in the calories of a snack. I generally eat a David Bar most afternoons."
Attribution: Huberman delivers sponsored ad segment describing his personal usage of David bars and recommending them with promotional link