Meta Muse AI Connectors: The App Store for AI?
Greg Isenberg makes the case that Meta's Muse AI connectors are a major distribution opportunity for startups, similar to the 2008 App Store launch.
The gist
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Connectors let businesses plug services into Meta's AI mid-conversation, and Duffel's travel connector already processes over $1B in annual transaction value.
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The strongest connector ideas focus on niche, time-sensitive information where freshness matters more than what general search tools can offer.
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Build connectors around shareable, multiplayer tasks so users naturally invite others, creating organic growth without relying on Meta's directory.
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Isenberg says you can prototype a connector today using coding agents like Claude Code without a large engineering team, lowering the barrier significantly.
What they recommend · 1 pick
Idea Browser
Software & apps
"You can go to ideabrowser.com, where there's a bunch of startup ideas, and you can literally sign up for free, and it's a free idea of the day to help get your creative juices f..."
Greg, Riley, Chris and Claire agree on 43 things
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0:58
Startup Ideas Podcast
· "My name is Greg Isenberg and I'm the host of the Startup Ideas podcast."
6:27
Duffel
· "There's a company called Duffel and they say their Muse integration lets people search flights and manage..."
8:32
Apollo
· "General contact search already exists. I mean, I'm sure you've seen things like Apollo. But your..."
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