An Average Guy Built This in One Weekend. Here's How
John Cheney explains how he built a six-figure AI consulting business in six weeks and turned a single local TV segment into $200-300K in deals using free media outreach.
The gist
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Pitch local news with a human-interest angle, not a sales pitch, because stations often have no backlog and can air segments the same day.
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Cold emailing a reporter at Texas Monthly with a clear story angle generated $180K in sales for Cheney's first business.
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A $1,000 PR Newswire press release tied to a partnership announcement got picked up by Yahoo News, MSNBC, and TechCrunch, building backlinks without paid ads.
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Posting daily on social media for months, including personal content like hobbies and family life, helps attract clients and media opportunities over time.
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