Watch this to get your first client
Ali Abdaal interviews six entrepreneurs about how they landed their first paying clients, finding that warm introductions and existing networks matter far more than cold outreach or ads.
The gist
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Your first client almost always comes from your existing network or friends of friends, not from strangers or advertising.
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Try asking contacts a simple question: do you know anyone who needs this service, and would they like a free audit or consultation?
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Offering free work upfront, like an audit or workshop, lets you prove your skills before asking anyone to pay.
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After landing your first client, do excellent work and ask if they know others who need the same help, since referrals typically bring clients two through six.
What they recommend · 1 pick
"This in our Lifestyle Business Academy is what we call the magic question: 'Do you know anyone who happens to need X? I'm offering a free audit, a free consultation, a free coac..."
Ali, This Week in Startups, Chris and Tom agree on 25 things
See what they all use, in their own words. Paid ads are left out.
See what they all swear by Or pick your own peopleAlso mentioned
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