The Ads Business Model Will Die & Lessons from Working with Elon at Twitter | Parag Agrawal
Parag Agrawal, founder of Parallel, tells Harry Stebbings why agents will use the web 1,000x more than humans, why ads break in that world, and what he learned working with Elon at Twitter.
The gist
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Agrawal says voice agents need Turbo, his fastest search mode, while background agents use Advanced; coding triggers web search in only 5% of prompts.
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Agrawal says ads don't work when agents read pages, so Parallel pays content owners based on how much their data improves an agent's answer.
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He says Parallel charges $1 per 1,000 searches versus 7, 10 or 14 dollars elsewhere, and expects another 10x price drop within 3 years.
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Stebbings uses Instinct to alert him to new European companies with founders under 25; Agrawal pitches Parallel's monitor API as a cheaper, event-triggered alternative.
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Agrawal admires Elon's urgency and high expectations, praises Community Notes, and says he now values strong sales and marketing more than before.
"I buy everything through Instinct now — other than holidays I am — I'm literally just everything through Instinct. Do you want to hear something I do on Instinct, which is absolutely bizarre? Every single country in Europe has a company register that you have to register your ..."
▶ Play at 26:14"You're using Instinct to make purchases for you and you're in the 0.01 percentile of humanity that is comfortable."
▶ Play at 57:3120 creators recommend it, including Kevin Rose, Shaan Puri, and Sheel Mohnot.
See all on the Instinct page"I always liked what we called Birdwatch, which is now Community Notes rebranded. And I think that's a good idea and I'm glad people have continued working on it."
▶ Play at 1:03:103 creators recommend it, including Joe Rogan and Sarah B. Rogers.
See all on the Community Notes pageWhat they recommend · 3 picks
"I buy everything through Instinct now — other than holidays I am — I'm literally just everything through Instinct. Do you want to hear something I do on Instinct, which is absol..."
"I always liked what we called Birdwatch, which is now Community Notes rebranded. And I think that's a good idea and I'm glad people have continued working on it."
"You're using Instinct to make purchases for you and you're in the 0.01 percentile of humanity that is comfortable."
Parag Agrawal
2 picks · guest
"I always liked what we called Birdwatch, which is now Community Notes rebranded. And I think that's a good idea and I'm glad people have continued working on it."
"You're using Instinct to make purchases for you and you're in the 0.01 percentile of humanity that is comfortable."
Harry Stebbings
1 pick
"I buy everything through Instinct now — other than holidays I am — I'm literally just everything through Instinct. Do you want to hear something I do on Instinct, which is absol..."
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