Labour, Engineering, Social Media, GrokBots, Cybercabs: 7 Predictions for How AI Changes the World
Eight Sleep CEO Matteo Franceschetti joins Harry Stebbings to discuss how AI is reshaping his hardware company and shares predictions for how AI will change work and the economy.
The gist
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Run incrementality tests by turning off ad channels in specific geographies, as platforms like Meta underreport CAC by around 20%.
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Eight Sleep replaced its entire email marketing team with AI agents that now help generate around $100M in revenue with far fewer people.
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Scale one channel at a time with a weekly budget cap tied to CAC targets before moving on to the next channel.
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Require athletes and celebrities to actually use the product before signing endorsement deals, so advocacy feels genuine rather than purely financial.
"Our engineers stopped coding around a year ago. What they have is hundreds of AI engineers that they code for them. What tooling do you use? Mainly Claude. How much do you spend on Claude a month? It keeps growing so fast — it's still in the millions."
▶ Play at 19:02250 creators recommend it, including Riley Brown, Chris Koerner, and This Week in Startups.
See all on the Claude page"We have two different channels. One is Slack for work and one is WhatsApp for private communication. So our life and we never mix them. And so I might be screaming on Slack, 'We have to get this done by the end of the day,' and then on WhatsApp it might be, 'Oh, what do we hav..."
▶ Play at 46:1053 creators recommend it, including Riley Brown, Jason Calacanis, and Guillermo Rauch.
See all on the Slack pageWhat they recommend · 2 picks
"Our engineers stopped coding around a year ago. What they have is hundreds of AI engineers that they code for them. What tooling do you use? Mainly Claude. How much do you spend..."
"We have two different channels. One is Slack for work and one is WhatsApp for private communication. So our life and we never mix them. And so I might be screaming on Slack, 'We..."
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