David Senra

David's top picks

What David uses or recommends most, ranked by how often and how strongly. Paid ads are left out.

What David warns against

Things David says to avoid or be careful with. Other experts don't always agree.

All 27 of David's picks

• Atlas Shrugged Uses and recommends it 2 episodes "I haven't — it was recommended to me a million times. Finally, I was like, all right, the 12th person that recommended it, I finally read it. And I went and looked it up — this was written from like 1946 to 1956. This sounds like the same kind of person today." +1 other
• ElevenReader Uses and recommends it "It's a fantastic product, and it turns every document into essentially a podcast that I can listen to when my eyes are busy. I put the one about you into ElevenReader, so I'm listening to you about you in your own product." Only David
• ElevenLabs Uses it 2 episodes "The founder of 11 Labs, who I use to make transcripts for this podcast" +7 others
• Godfather Part II Uses and recommends it "I've seen Godfather 2, I don't know, 15 times. I still learn stuff." Only David
• Ogilvy on Advertising Uses and recommends it "I was obsessed with this guy named David Ogilvy and I've read every single one of his books. He built one of the greatest advertising agencies of all time. If you read his autobiography, if you read Ogilvy on Advertising, his whole thing was just like people jump around too much — you pick one brand identity and you do it over and over and over again for decades." Only David
• Zero to One Uses it "I found one of my all-time favorite quotes when I was reading the book Zero to One. The quote says, 'The single most powerful pattern I have noticed is that successful people find value in unexpected places and they do this by thinking about business from first principles instead of formulas.'" +3 others
• Leonardo da Vinci (Walter Isaacson) Uses it "I read Isaacson's biography of da Vinci, which is great, but it's like 800 pages." Only David
• Game of Thrones Uses it "I've gone through every single episode of Game of Thrones, I don't know, 10 times. I still take notes on it." +2 others
• The Merchant Bankers Uses it "I just finished reading this book. It's essentially a biography published in 1966 on all the merchant bank families. It's called The Merchant Bankers. And one of my favorite quotes in the book is this guy bitching because they own like 20% of some company like DuPont or something back in the day." +1 other
• A Mind at Play: How Claude Shannon Invented the Information Age Uses it "I just reread the biography of Claude Shannon for the second time and I had forgotten — because I hadn't read the book in maybe 5 years — that him and Alan Turing used to meet every day for coffee when they were both at Bell Labs." Only David
• Make Something Wonderful Uses it "I just finished rereading Make Something Wonderful, which is this book put out by his widow. It's an excellent book, but there's a ton of examples in that case where it's just like he had thought X and he was really adamant about thought X and then he would test this." +1 other
• Against the Odds Recommends it "Out of every single biography and autobiography I've ever read in my life — and I think as of today it's like 425 or something — if you only read one book, it'd be his first autobiography, which is called Against the Odds, an autobiography by James Dyson. It's not about today's 78-year-old James Dyson. It is the Dyson in his 30s and mid-40s that is just failing for a decade and a half over and over and over again." Only David
• Michael Jordan: The Life Recommends it "There's this great book called Michael Jordan: The Life. It's like 700 pages long. It's by this guy named Roland Lazenby. And I've read that book twice. It fundamentally changed my life. And in that book I found that quote — successful people listen, those that don't listen don't last long." Only David
• The Defiant Ones Recommends it "One of my favorite documentaries is this documentary called The Defiant Ones. You got to watch it tonight. It's a four-part documentary. It's technically supposed to be about the relationship between Jimmy Iovine and Dr. Dre. It is really one of the best documentaries about entrepreneurship and these kind of wild personality types." Only David
• Walter Isaacson's Elon Musk Biography Uses it "In this book, we have Isaacson's biography of Elon, which you and I both have read and reread" Only David
• Jesus: A Biography from a Believer (Paul Johnson) Recommends it "If you want that story, I think Paul Johnson's biography is the best book to read on that." Only David
• Steve Jobs in Exile Recommends it "I think it's called like Steve Jobs... in Exile, which I'd highly recommend. Really good book." +1 other
• The Luxury Strategy Recommends it "Have you read this book called The Luxury Strategy? It's a red book with white letters. I'm going to send it to you because it goes into what you're hitting on — there's human psychology around pricing in the luxury industry." Only David
• Extreme Ownership Recommends it "Obviously, you know, I only read biographies and history, but I don't read business books, but I always tell people that's one of the few business books I'd actually recommend reading. You can read it on a weekend and it's very direct. It's just like Jocko is in — I've met him in real life — it's the exact same person." Only David
• How to Make a Few Billion Recommends it "Just read his book, How to Make a Few Billion Dollars. Half of it's on his meditation practices — it's all about his mind and stuff. But he's an unbelievably joyful human." Only David
• The Return to the Little Kingdom Recommends it "Even if people don't read the entire book, which I'd highly recommend reading, just buy The Return of the Little Kingdom and read the foreword that Michael Moritz wrote. It gives you an insight into the psychology and just how rare a talent Steve Jobs was." Only David
• Freedom's Forge Recommends it "We discussed this book called Freedom's Forge that I've read like twice. Essentially it's about the United States converting their industrial and commercial power from making products that people would buy to making war materials and just mass-producing more than the opposition had." +2 others
• Insanely Simple Recommends it "There's actually a book on this — there are two books called, one's called Insanely Simple, the other one's called The Presentation Secrets of Steve Jobs. Read both of them." Only David
• The Presentation Secrets of Steve Jobs Recommends it "There's actually a book on this — there are two books called, one's called Insanely Simple, the other one's called The Presentation Secrets of Steve Jobs. Read both of them." Only David
• Shangri-La documentary Recommends it "There's this great documentary about his recording studio called Shangri-La. I think it's a four-part documentary. And if they're struggling, he's got this massive library and he'll just go in there." Only David
• The Creative Act: A Way of Being Recommends it "I read his book, Creative Act. Have you read Creative Act? We just both read his book, Creative Act. And towards the end of that book, he has this thing called the house on the mountain test." +1 other
• The Fish That Ate the Whale Recommends it "It's one of my favorite books. It's by Rich Cohen. I've read it like three times." +2 others
• Apple Warns against "I blame Apple. I blame Google. I blame Yahoo. I blame Microsoft for making shit email products that they just don't care about." 1 recommend it
• Microsoft Warns against "I blame Apple. I blame Google. I blame Yahoo. I blame Microsoft for making shit email products that they just don't care about." 1 recommend it
• Nothing matches.