Wayback Machine
Software
Researching historical news articles for her book
"When I was researching my second book, I was using the New York Times Wayback Machine, which is amazing. Love the Wayback Machine. And I was reading the very first article about the very first ancient DNA publication in 1984."
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Reverse engineering competitors by viewing their website history to understand their niche evolution and learning curve
"Tool number two, the Wayback Machine. The Wayback Machine shows you their entire learning curve for free. So you can save 5 years if you don't want to figure out the hard way what niche to narrow down on."
Analyzing how successful websites evolved their pricing, offers, and design over time
"I love going to the wayback machine, the web archive to see what websites look like when they first launch. There's so much we can learn from that. To see the evolution of a website, how did their pricing change, their offer, their headline."