Farmer's Dog
Product
Upgrading pet nutrition from low-quality kibble to fresh food
"You like pet food, burnt extruded kibble that has very low nutrient value ain't good, we're going to give you Farmer's Dog. The goal is how do you give Americans what they're used to but elevate it."
More source quotes
"I feed my dog Farmer's Dog. It comes frozen. It has to be frozen, and the way they attack it versus the way they attack Kibble... they just can't wait to eat this stuff."
"I switched to Farmer's Dog, which is human grade food, which is lightly cooked. They love it. That stuff I would eat."