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Institutionalizing company values and ethical standards so they persist beyond the founder's direct oversight; changing corporate bylaws to account for stakeholders beyond shareholders

"In 2020, we became B Corp certified, which is a rigorous third-party audit of your business, of what you do, of what you stand for, who your partners are, what your impact on the environment and community. That is the thing that I fall back on now. Part of ..."

Mike Salguero

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