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We Don't Sell Saddles Here
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Last discussed Sep 4, 2026
A famous internal blog post written by Stewart Butterfield, CEO of Slack, on the day Slack launched in 2013, articulating the company's philosophy of selling the transformative experience of great team communication rather than the software itself.
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Shaan Puri · Sep 4, 2026
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Shaan Puri
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Used for: Understanding how to market the lifestyle/feeling around a product rather than the product itself
Praised: Articulates a powerful marketing philosophy about selling the experience rath...
"You remember that great blog post by the CEO of Slack called 'We Don't Sell Saddles Here'? I think she should read that post. I think every founder should read that post."
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