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Vitamin Water
Last discussed Jul 21, 2026
Enhanced water beverage brand with vitamins and electrolytes
Recently discussed in
The Legendary Hollywood Power Broker — Guy Oseary on 36 Years of Managing Madonna, 26 IPOs, and More
Guy Oseary · Jul 7, 2026
I spent a week meeting NYC's elite. Here's 5 lessons they taught me.
Shaan Puri · Jul 7, 2026
Rohan Oza: How to build a brand that captures the moment | Masters of Scale
Rohan Oza · Jun 4, 2026
What creators say
GO
Guy Oseary
mentioned
vs: Mentioned alongside Blackberry as a missed investment opportunity
"My friend Seth Rossky brought me Vitamin Water. Those were going to be my first three investments. I never did my deal with Vitamin Water, which ended up being massive."
More from Guy Oseary →
Shaan Puri
mentioned
"He was involved in making Smart Water a success, Vitamin Water a success, Poppi soda a success. He's been just a killer with brands."
More from Shaan Puri →
RO
Rohan Oza
mentioned
Used for: Brand transformation through influencer equity partnerships
Praised: Great product and packaging, became culturally relevant
vs: Needed to capture the zeitgeist that it was missing
"I started looking around to see who could help make Vitaminwater cool and broad because the product was great, package was great, but didn't have that zeitgeist. The vision was to get 50 in the room and how 50 could be the face of the brand."
More from Rohan Oza →Keep exploring
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