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Vickrey auction

technique
Last discussed Oct 30, 2026

A second-price sealed-bid auction in which the highest bidder wins but pays the second-highest bid. It is widely used in ad auctions.

What creators say

Used for: Ad auction price discovery Praised: Great way of doing price discovery vs: Google allegedly abandoning it in favor of a model that over-earns

"Typically in a Vickrey auction, what happens is Friedberg bids, I bid. If I'm the underbidder, Friedberg gets filled at my price because he was the high bidder. And so, it's a really great way of doing price discovery. At Facebook, when we built t..."

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