Vickrey auction
A second-price sealed-bid auction in which the highest bidder wins but pays the second-highest bid. It is widely used in ad auctions.
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"Typically in a Vickrey auction, what happens is Friedberg bids, I bid. If I'm the underbidder, Friedberg gets filled at my price because he was the high bidder. And so, it's a really great way of doing price discovery. At Facebook, when we built t..."
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