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V Friends

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GaryVee's intellectual property and collectibles brand featuring 250+ characters based on virtues and values, spanning NFTs, physical collectibles, and media.

characters collectibles nft ip brand
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GaryVee

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GaryVee created this ✓ High confidence
"V Friends is very important to me because the lead characters, patient panda, ambitious angel, accountable aunt. These are 250 characters that are taking the good virtues that my mom taught me."
From: Nobody Knows What This Is (And That’s the Point) • ▶ 21:39 • Feb 2026

Attribution: GaryVee created V Friends and explains it's his most selfish and selfless business, featuring characters based on virtues

GaryVee created this ✓ High confidence
"VeeFriends, the brand is obviously very important to me."
From: Thrilled to be teaming up with @jollyranchwrxxxx on this limited edition • ▶ 0:09 • Feb 2026

Attribution: GaryVee refers to VeeFriends as his brand and mentions IP characters from it, indicating he created it