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The Selfish Gene
A book by Richard Dawkins that presents a gene-centered view of evolution and introduces the concept of memes as units of cultural transmission.
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"The last major progress in my field was 1976... The selfish gene provides us a mechanism. It's basically a synthesis of what we understand about adaptive evolution."
Attribution: Weinstein discusses this as a major advancement in evolutionary biology from 1976, praising its contribution to the field