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Strategy doc + prototype instead of 40-page PRD

technique

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Last discussed Nov 1, 2026

A product development approach: start with a short, high-level strategy doc, a presentation and a prototype rather than a lengthy PRD.

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JK
Jaclyn Konzelmann
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Used for: Starting new product initiatives Praised: Aligns everyone on the opportunity space; prototypes are the fastest way to g... vs: Replaces the 40-page PRD

"Instead of starting with what I often refer to as the 40-page PRD, of which I have written many of those early in my days as a PM, what I'm oftentimes finding is better to start with is more of a high-level strategy doc... And then the last one is..."

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