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Scientific Advertising
1 recommend
1 mention
Last discussed Oct 11, 2026
A 1923 book by Claude Hopkins that pioneered the principles of measurable, results-oriented advertising, including the use of coupons, split testing, and direct response techniques.
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What creators say
Founders Podcast
recommends
Used for: Learning scientific principles of advertising, copywriting, headlines, psychology of selling, and service-based marketing
Praised: So valuable the founder of Hopkins' firm locked the manuscript in a safe for ...
vs: David Ogilvy said nobody should work in advertising until they had read the b...
"I highly recommend reading both his autobiography, My Life in Advertising, and his book on advertising called Scientific Advertising. I finished reading Scientific Advertising and I'm like, god damn, this is good. David Ogilvy said essentially he ..."
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David Senra
mentioned
Used for: Understanding advertising and human nature
Praised: Timeless lesson that ads should show what the product does for the customer
"There's this very old book. It's called Scientific Advertising. It was written in the early 1900s... essentially it's not about advertising, it's about human nature, which doesn't change."
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