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Risk reversal guarantee

technique

1 creator use or recommend it

▲ 1 active in the last 90 days

1 recommend
Last discussed Nov 3, 2026

Offering a full refund or continued work at no cost until the client is happy, to reduce buyer risk.

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DP
Daniel Priestley
recommends
Used for: Building confidence when selling to your first clients Praised: Builds seller confidence and can be limited to the first few clients

"So, you can do a risk reversal. And a risk reversal is where you say, 'Look, because you're one of my first 10 clients... if we get to the end of the project and you're not happy, we will continue at my cost until you are happy, or you can have a ..."

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