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Qwikster
Last discussed Nov 2, 2026
Netflix's short-lived 2011 attempt to spin off its DVD-by-mail business into a separate brand.
Recently discussed in
Reed Hastings & Kara Swisher on Netflix’s rise and AI’s next wave | Masters of Scale Summit 2026
Reed Hastings · Nov 2, 2026
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RH
Reed Hastings
critical
"We made one radical decision that turned out to be wrong. That was splitting the DVD and the streaming business too soon. So it's called the Qwikster incident, 2011."
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