Psycho-Cybernetics
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A self-help book by Maxwell Maltz published in 1960 that explores the relationship between self-image and personal success, introducing concepts of the subconscious mind and internal self-image.
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"It was shortly after I read the book Psycho-Cybernetics, which I know you've probably heard of. Our internal self-image is very powerful. I recognized that my self-image was that I work a 9-to-5 sales job selling women's shoes."
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