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Post organically first, then run ads on winners
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Last discussed Oct 14, 2026
An advertising method: publish every piece of creative organically first, then put paid media only behind the posts that outperform your normal view counts.
Recently discussed in
Everything You Need to Know About Social Media in October 2026
Gary Vaynerchuk · Oct 14, 2026
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GV
Gary Vaynerchuk
recommends
Used for: Testing ad creative before spending on paid social media
Praised: Reduces wasted ad spend. Content can't get organic views unless the creative ...
vs: Contrasted with making an ad and running paid media on it directly
"You should always post every piece of content you make for a sale or an ad organically first. If it does well in views compared to your norm, that's what you start running media on. Many of you are wasting a lot of money on social because the crea..."
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