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On Running

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A Swiss athletic footwear company known for their innovative running shoes with cloud-like sole technology.

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Founders Podcast mentioned
"Federer also invested in On which is a Swiss running shoe company that's based in Zurich. I actually just spent time with David one of the founders of On. I spent a few days with him. I found him wildly impressive."
From: How Roger Federer Works. ▶ 47:17 Feb 2026

Attribution: Host mentions personal connection with founder and positive impression, but primarily discussing Federer's business investment rather than recommending the product