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Obvious Adams
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▲ 1 active in the last 90 days
1 recommend
Last discussed Jul 27, 2026
A 1916 business fable by Robert Rawls Updegraff about a businessman whose simple, obvious approach to problem-solving leads to advertising success, famously recommended by David Ogilvy.
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Killer marketing tricks Amex, Apple and Domino's use on you - Rory Sutherland
Rory Sutherland · Jul 27, 2026
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Used for: Learning problem-solving approaches for advertising and marketing
Praised: Very short (50-60 pages, readable in one sitting); focuses on obvious problem...
"Obvious Adams, published in 1916. You can read it basically on a single toilet visit, it's about 50-60 pages. It was one of David Ogilvy's favorite books and it's actually about an advertising man and his approach to problem solving. Every now and..."
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