My Life in Advertising

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Last discussed Aug 23, 2026

Claude Hopkins' autobiography detailing his life and career as one of the greatest copywriters in advertising history, filled with lessons and principles from decades of experience.

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How to Write Ads That Sell

Founders Podcast · Aug 23, 2026

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Used for: Learning advertising principles, copywriting, salesmanship, and understanding human psychology for marketing Praised: Timeless principles repeated across decades, plain writing style, specific re...

"I highly recommend reading both his autobiography, My Life in Advertising, and his book on advertising called Scientific Advertising. I spent the last 10 hours compiling all my notes and highlights for both books — 300, maybe 320 pages of the most..."

How to Write Ads That Sell · ▶ 1:03:00 · Aug 23, 2026

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