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Lattice

software 1 mention from 1 sources

Meta's internal system for evaluating and categorizing advertising performance.

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Nick Shackleford mentioned
"you have Andromeda, you have Lattis, you have um Gem, you have a couple of these like internal judging scores of how ads are ran, judged, categorized."

Attribution: Nick mentions Lattice as part of Meta's internal ad evaluation systems