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Klaviyo
An email marketing and customer data platform primarily used by e-commerce businesses, especially Shopify stores.
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"Klaviyo versus Shopify. Okay. Um these are Klaviyo is essentially a derivative of Shopify. It's essentially just a derivative like almost 100% revenue attached. Yet in the last year Shopify net is still at least up last year 2.63% 63% but Klaviyo is down minus 58%."
From:
Citrini Research Breakdown: Agents, "Ghost GDP", Consumer Spend | Figma Earnings Beat
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▶ 1:10:18
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Feb 2026
Attribution: Guest is analyzing Klaviyo as a potential bargain investment compared to Shopify