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Jägermeister
German herbal liqueur made with 56 herbs and spices, popular as a party drink.
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"Before that, he had brought Jägermeister to the US and made it popular. He created the Jäger bomb and got like Jägerettes, the girls who would go around bars pouring the stuff down college kids throats and he made it the party drink."
Attribution: Host mentions Jägermeister as part of the Grey Goose founder's previous business success