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technique
Jab, Jab, Right Hook content strategy
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Last discussed Oct 14, 2026
GaryVee's content approach of mixing value-giving free content (jabs) with occasional direct sales asks (right hooks).
Recently discussed in
Everything You Need to Know About Social Media in October 2026
Gary Vaynerchuk · Oct 14, 2026
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GV
Gary Vaynerchuk
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Used for: Building a personal brand that leads to business, such as teaching people how to fix issues at home
Praised: Free value builds goodwill and karma that drive sales. It keeps the audience ...
vs: Contrasted with purely selfish, direct-sales content ('give me your money, em...
"If every single post you have is a right hook, the audience starts getting used to it and they're able to duck. If you do not put out the jab content or the faint content to set it up, you will lose... the jab content is basically information for ..."
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