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Jab, Jab, Jab, Right Hook
A book by Gary Vaynerchuk about social media marketing strategy, focusing on giving value before asking for sales.
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David Heinemeier Hansson
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"Gary Vee has this book Jab Jab Right Hook. Love the book. Love the concept in basis is give, give, give, jab, jab, jab 100 times."