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Fanatics
Sports merchandise and e-commerce company specializing in licensed fan gear.
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"I think Raising Canes and Fanatics have really figured it out. They've made really cool parties that are content production days"
From:
Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel
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▶ 2:21
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Feb 2026
Attribution: Gary explicitly recommends their approach to experiential marketing