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E*TRADE

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Online brokerage platform that provides trading services and investment tools for individual investors.

fintech investing trading brokerage
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My First Million

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My First Million mentioned ✓ High confidence
"I remember on E*TRADE it was $9.99 to just buy and sell a stock. And Robin Hood got rid of that."
From: How To Make $1M So Fast, Your Accountant Gets Nervous. • ▶ 47:04 • Jan 2026

Attribution: Host mentions E*TRADE as the traditional competitor that charged trading fees before Robin Hood disrupted the market