Crossing the Chasm
1 creator use or recommend it
Business book by Geoffrey Moore about marketing high-tech products to mainstream customers, focusing on the gap between early adopters and the early majority.
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How Crossing the Chasm compares
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Inside the Tornado
Different focus
companion book by same author
Aaron groups both together as a pair. Both help you predict what happens in tech markets.
A
1 creator
A
1 creator
Aaron groups both together as a pair. Both help you predict what happens in tech markets.
"Maybe Crossing the Chasm or Inside the Tornado. If you had the time and you could be locked in a room and read like six books, if you read that, you will be able to predict 100% of things that happen in technology without fail."
Paired with Inside the Tornado as optional additions to the core four strategy books
What creators say
"Maybe Crossing the Chasm or Inside the Tornado. If you had the time and you could be locked in a room and read like six books, if you read that, you will be able to predict 100% of things that happen in technology without fail."
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