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Creative Selection
1 recommend
Last discussed Jun 4, 2026
A book by Ken Kocienda about the golden age of Apple when Steve Jobs returned to the company.
Recently discussed in
Steve Jobs in Exile
Founders Podcast · Jun 4, 2026
What creators say
Founders Podcast
recommends
Used for: Understanding Apple's product development process under Steve Jobs
Praised: Covers the golden age of Apple when Steve returned
vs: Contrasts with Next period showing how Steve fixed his management issues
"There's this other great book I've read three times. I've done like one or two podcasts on. It's called Creative Selection. It's written by this guy named Ken Coienda and it's about the golden age of Apple when Steve goes back the second time."
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