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Cloning Strategy

technique

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▲ 1 active in the last 90 days

1 recommend
Last discussed Sep 2, 2026

A management and training technique used by MrBeast (Jimmy Donaldson) where key new hires shadow the CEO 24/7 for 6 months to internalize their thinking and decision-making, effectively allowing the CEO to operate through proxies.

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Shaan says MrBeast skips formal training: new hires shadow him daily for 6 months instead, learning by living his decisions.

1 creator
Shaan Puri

"MrBeast's cloning strategy: if he hires you in one of the key roles, you just follow him everywhere. Literally shadow him every single place he goes — from morning to night — for 6 months. By the end of 6 months you know exactly how he t..."

Presented as MrBeast's answer to having no college or business school background — a visceral, experiential alternative to formal management training

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Shaan Puri
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Used for: Training key employees to think like the CEO by having them shadow every decision for 6 months, enabling the CEO to scale through proxies Praised: Creates true understanding of founder thinking; allows CEO to be in two place... vs: Presented as MrBeast's answer to having no college or business school backgro...

"MrBeast's cloning strategy: if he hires you in one of the key roles, you just follow him everywhere. Literally shadow him every single place he goes — from morning to night — for 6 months. By the end of 6 months you know exactly how he thinks beca..."

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