Clay
1 creator use or recommend it
Data enrichment and workflow automation platform for sales and marketing teams.
What creators think
Recently discussed in
How Clay compares
4 creators weighed in
ZoomInfo
Direct rival
business contact data provider
Clay is gaining ground ZoomInfo lost. Jason says Clay is more agent-friendly and wins on output quality.
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2 creators
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2 creators
Clay is gaining ground ZoomInfo lost. Jason says Clay is more agent-friendly and wins on output quality.
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"Clay's the clear leader there. Agents will consume 20x more GTM resources, more tokens, more usage. Clay is the clear breakout winner and it's accelerating. I can see a path to a hundred billion. Why do my agents choose to use Clay? Beca..."
Compared to ZoomInfo, which is worth $1B while Clay is valued at $7B; originally a waterfalling product for data sources
"ZoomInfo's growth was stolen from it from Clay and Friends."
Taking market share from ZoomInfo
Apollo
Different focus
sales prospecting data platform
Clay goes further than Apollo by letting you qualify leads on specific signals like hiring activity or recent posts, says Max.
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2 creators
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Clay goes further than Apollo by letting you qualify leads on specific signals like hiring activity or recent posts, says Max.
"If you were to sell to like me, you find me in Clay and you enrich it with some Apollo data and then you look me up on LinkedIn. We can't really do that because Dr. Sloop is not in that database."
Contrasted with Lassie's GTM challenge — dental practice owners are not findable in Clay/Apollo/LinkedIn databases
"Clay is another really popular tool. It lets you build research and enrichment workflows with AI on top of your prospect list. It starts to matter when you want to qualify leads on something very specific — like what software your prospe..."
Positioned as the next step up from Apollo when more sophisticated enrichment and qualification is needed
What creators say
"Bunch of other tools like Ahrefs, Clay, Zapier for a bunch of GTM and CS efforts."
More from Joseph Lee →
"You can enrich them using something like Clay if you want or just do your own enrichment with APIs and there's a lot of like lead APIs you can get as well."
More from Liam Ottley →+1 more mention from Liam
"The OG like Clay funnel — Clay is like an enrichment platform and I think they've kind of had a big run up for sure. It has a pretty high price poi..."
"Clay put out this beautiful AI writing policy a couple weeks ago and it's so badass because it's literally just talking about being accountable for what you ship out in the world and being accountable for what good is regardless of how you made it."
More from Molly Graham →"Well done for Linear and Clay. You would not be recommending a 100 million dollar check from the growth fund."
More from Harry Stebbings →+1 more mention from Harry
"Clay raising at 7 billion led by Wellington. A quick note on Clay — I just thought it was very interesting for us at 7 billion."
"If you were to sell to like me, you find me in Clay and you enrich it with some Apollo data and then you look me up on LinkedIn. We can't really do that because Dr. Sloop is not in that database."
More from Steijn Pelle →"One is using Salesforce, Gong, and Chili Piper. The other one is using HubSpot and Apollo and Clay."
More from Vas →
"You see Clay — I know it's much smaller, it's five billion, but they did a tender offer at five."
More from Jason Lemkin →"Because of that, because the whole intention around Clay was how do we give the power of programming to people, that's kind of how the name came — it's go to market, but now you're an engineer. We're basically just helping every company in the wor..."
More from Kareem Amin →
"Clay helped him find anyone's email, their LinkedIn, their company. It helped him enrich the data. So he had more ways to contact these people and more ways to find new people that his co-workers didn't have access to."
More from Chris Koerner →"ZoomInfo's growth was stolen from it from Clay and Friends."
More from Ramp Raises →
"we interviewed the head of sales at Clay recently and they said theirs is six to eight"
More from 20VC with Harry Stebbings →
"We have a lot of content on a website about how to learn Clay. If you're in RevOps coming to the Clay website for university, where do you start?"
More from How I AI →Sponsored mentions
These creators mentioned this product during a paid promotion
"Clay finds businesses and people that need what you sell right now. Just type in your website, and Clay uses agents to research your business across over 200 different data providers... It's really the fastest way to grow your business."
"Over 15,000 startups, including Cursor, Clay, and Sierra, trust Rippling to scale fast without adding additional ops and HR head count."
"What do OpenAI, Anthropic, Cursor, Vercel, Replit, Sierra, Clay, and hundreds of other winning companies all have in common?"
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