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technique
Build to learn
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Last discussed Nov 1, 2026
Google Labs principle of building experiments to learn, keeping the lessons rather than the prototype.
Recently discussed in
Gemini 4 Changed How Google Builds Products | Jaclyn Konzelmann
Jaclyn Konzelmann · Nov 1, 2026
What creators say
JK
Jaclyn Konzelmann
recommends
Used for: Deciding when to wind down experiments and sharing learnings
Praised: Encourages objective thinking; experiment endings aren't treated as failures
"We just very much believe in building to learn. Another favorite saying of mine is keep the lessons, not the prototype. You learn so much as you're building things. And I think a key thing is never look at an experiment ending as a failure."
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