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Booth sponsorship at ICP events
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▲ 1 active in the last 90 days
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Last discussed Aug 22, 2026
A customer acquisition strategy where a service business pays to sponsor a booth at industry events attended by their ideal customer profile (ICP), generating direct sales opportunities.
Recently discussed in
If I Wanted to Build a Service Business in 2026, I'd Do This
Joey Goone · Aug 22, 2026
What creators say
JG
Joey Goone
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Used for: Generating high-quality leads by placing the business directly in front of ideal customers at industry conferences
Praised: Extremely high ROI (33x return demonstrated), generates warm leads, prospects...
"You encouraged me to engage with our ICP and you said sponsor an event, which we did here. Cost $15,000 to sponsor a booth at that event. We had a line the entire time and we're going to end up closing a $500,000 piece of business within the next ..."
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