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Behind the Cloud
Last discussed Jul 14, 2026
A book by Salesforce founder Marc Benioff detailing the story of how Salesforce grew from a startup to a global enterprise software leader.
Recently discussed in
Sam Blond on the Future of Sales in an AI-Native World | Ep. 54
Uncapped with Jack Altman · Jul 14, 2026
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Uncapped with Jack Altman
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Used for: Reference for understanding early Salesforce's creative go-to-market strategies
"I'm sure you've read Behind the Cloud, the early Salesforce book from Benioff. And one of the things that struck me was early Salesforce did a lot of really creative marketing."
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