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Amazon Rufus

software 1 mention from 1 sources

Amazon's AI-powered shopping assistant designed to help customers with product discovery and questions.

ai assistant amazon shopping
1

sources

Mentioned by

Marques Brownlee

All mentions

Marques Brownlee mentioned ✓ High confidence
"But also Amazon's new Rufus AI powered assistant. And of course, all the game-changing advancements with LLMs that aren't even necessarily assistants."
From: "Siri Isn't That Bad" • ▶ 12:43 • Nov 2025

Attribution: Marques mentions Amazon's Rufus as another example of AI assistant advancement, positioning it as a game-changing development