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technique
Amateurs close, masters disclose
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▲ 1 active in the last 90 days
1 recommend
Last discussed Oct 6, 2026
A sales philosophy that emphasizes telling prospects what you can't do rather than pushing to close, so they make an informed decision.
Recently discussed in
Ep 510: Creating Effective Discovery Meetings To Convert 100% Of (High-Value) Prospects Into Clie...
Michael Yoder · Oct 6, 2026
What creators say
MY
Michael Yoder
recommends
Used for: Prospect meetings and handling fee questions
Praised: Avoids overpromising, less exhausting than selling, and produces happier clients
vs: Contrasted with pushy selling and trying to convince prospects
"Once I started realizing, hey, just stop telling people what you can do and tell them what you can't and let them make an informed decision. If they choose you, then it'll be on the right terms and you'll have a happy client because you haven't ma..."
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