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Activision
Last discussed Sep 9, 2026
A major video game publisher known for franchises like Call of Duty, acquired by Microsoft in 2023 for approximately $69 billion.
Recently discussed in
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Tony Hawk · Sep 9, 2026
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Ben Thompson · Jul 8, 2026
What creators say
TH
Tony Hawk
mentioned
Praised: Open to creative risk-taking; didn't have a cookie-cutter approach to game de...
"About a year later, I got a call from Activision and they said, 'We heard you're working on a game.' And I was like, 'I'm not, but I want to.'"
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BT
Ben Thompson
mentioned
Praised: Releases titles annually, unlike other acquired studios
vs: Contrasted with Bethesda and other acquired studios that don't release freque...
"Those developers just aren't releasing incredible titles annually, except for Activision, which does release."
More from Ben Thompson →Keep exploring
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